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Published:June 3rd, 2013 16:22 EST

Cheerios Ad With Interracial Family Brings Racists Out Of Woodwork: Video

By Robert Paul Reyes

"Cheerios -- a consumer brand perhaps least-likely to be embroiled in a racially tinged controversy -- has found itself in just that.


Social media blow-back has been fierce, nasty and unusually racist after the top-selling, General Mills cereal brand last week began airing -- and then posted online -- a commercial featuring a sweet, mixed-race girl.

In the ad, she is seeking nutritional advice from her white mother and black father. The spot ends with her pouring a bunch of Cheerios on the chest of her sleeping father -- believing it will make his heart healthier."

USA Today

I`m a cranky curmudgeon and I prefer my media to be edgy, disturbing and morally ambiguous.

But I was delighted and amazed by the heartwarming Cheerios ad featuring a cuter than a button biracial little girl and her white mother and black father.

I don`t particularly care for cereal, but I had an irresistible urge to stock my pantry with giant boxes of Cheerios.

It`s a sad indictment of our society that this sweet and pure commercial has elicited bile and bigotry.

Fight racism: Buy a box of Cheerios


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