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Published:June 17th, 2013 14:28 EST

Here Comes Honey Boo Boo's Scratch & Sniff Stunt Reeks: Video

By Robert Paul Reyes

"TLC will roll out the Season 2 premiere of the reality show July 17 with a fragrant flourish, distributing 10 million scented "Watch `n Sniff" cards to fans across the country so they can smell along with the pint-sized beauty-pageant vet and her earthy family from rural Georgia.


`With a numbered scent card that correlates to scenes in the double-stacked premiere episodes, viewers will we be able to watch the show, scratch their cards and redneckognize [sic] the aromas associated  with the Boo Boo gang as they welcome the sights, sounds and smells of summer,` TLC wrote in its pun-filled news release."

Los Angeles Times

Some critics claim that "Here Comes Honey Boo Boo" stinks to high heaven, that may or may not be true, but this publicity stunt certainly reeks.

The Honey Boo Boo clan, especially Mama, has a penchant for punctuating her conversation with farts and belches; let`s hope that one of the "Watch  `n Sniff "cards doesn`t stink like she just let one loose.

I redneckognize this promotion as a sign of desperation, have the ratings been slipping? 10 million scented  cards are being distributed, that`s a tad optimistic, since only about 2 million hillbillies and rednecks watch the show on a regular basis.

I don`t need any scented cards to fully appreciate the program. I will simply take a dump in my toilet and not flush, that will provide the proper ambience and aroma for "Here Comes Honey Boo Boo."

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